Important 2022 Email Marketing Automation Trends for Your Business
Have you heard of the hottest email marketing automation trends online? Hey, if you haven’t, no need to panic.
We understand that marketing can be tricky, especially in executing the various strategies. That is why marketing automation is a go-to solution.
As such, we would not want you to be left behind in learning these new email marketing automation trends. Here’s what’s happening right now.
The Power of Email Automation
Email automation entails the ability to send a series of targeted time or action-triggered emails to subscribers with relevant information. Automation enables you to take the shortest path to your customers’ inboxes.
Email automation software helps you avoid the repetitive task of sending numerous emails to customers on your subscription list. There is more to this automation than just sending bulk emails. You can take advantage of this trend to automate your email marketing campaigns.
Statistics reveal that the global email marketing market was valued at $7.5 billion in 2020, projected to increase to $17.9billion by 2027. Imagine being part of the companies benefiting from this valuable market.
And you can if you keep yourself with the following email marketing automation trends.
Hyper-Personalization of Email Marketing
As you can imagine, many businesses are looking to take advantage of email marketing. And the impact of the business’s effort is being felt by the target customers. The customers’ inboxes are busier than ever.
Customers are also responding to the surge of marketing emails in their inboxes. No one wants to be “disturbed by the annoying marketers.” Customers are quick to act when they receive non-personal mistargeted communications. 94% of the customers react in the following ways.
- 68%: Automatically delete emails
- 54%: Unsubscribe from emails
- 45%: Categorize emails as ‘junk’ or ‘spam.’
- 29%: Are less likely to buy products
- 13%: Visit websites less frequently
- 10%: Never visit a website again
The above data shows that you do not want your automated emails to suffer any of the fates mentioned above. Therefore, personalization is a trend you ought to adopt in your email marketing campaigns.
A survey of US consumers revealed that 90% of consumers find marketing personalization such as personalized emails to be “very” or “somewhat” appealing. In addition, 72% of consumers argued that they would only engage with a brand if they were using personalized messaging.
Personalization starts with your subject line. The level of subject line personalization will determine whether a customer will click your mail or send it straight to spam.
Hyper-personalization enables you to set up automated trigger email campaigns for target customers. These emails will automatically be sent based on specific actions taken by a customer. For example, if a lead visits your product page and leaves without making a purchase, a trigger email will be sent encouraging them to revisit the page.
The following represents strategies you can employ to personalize your email campaigns.
Complex Email Bots & Chatbots
An email bot is an automated marketing tool that responds quickly to incoming leads. It delivers customized and personalized email responses.
Email bots complement your marketing campaigns by improving communication efficiency. They respond to your customer inquiries and keep them engaged. You can use email bots and chatbots to improve customer support and increase your email marketing efficiency.
A chatbot is a computer program used to conduct an online chat conversation through text or text-to-speech. It is used to simulate human conversations by providing customized email responses.
Email bots and chatbots have been around for a long time. However, the new trends have seen them become smarter.
Initially, they were equipped with a fixed set of answers for general queries. Innovation has resulted in more sophisticated bots that can simulate interactive human conversations. They can modify their responses based on user behavior and other demographic attributes. For example, they can provide personalized product recommendations based on your search history and online behavior.
You can also use chatbots for lead generations by programming the chatbot to entice website visitors to provide email addresses for official communications and other product updates. Such incentives include product offers and discounts.
Improved Email Security
Cyber-attacks have been on the rise in recent times. Therefore, customers are not leaving their email privacy and security to chance.
It’s the reason mail privacy protection was one of Apple’s iOS 15 biggest marketing points. It includes a feature where users can hide their email address and location.
On the other hand, spam filters are becoming more sensitive to suspicious content. Improved machine learning algorithms will decrease phishing attempts on user accounts.
Interactive, responsive emails are the secret recipe of email marketing. They increase customer engagement and improve the interactivity of your emails. They also improve the conversion rate of your leads without relying on landing pages and third-party websites.
Here is how to increase the interactivity of your emails:
- Including CTA buttons
- Interactive images and product carousels
- Rollover effects to showcase product offering
- Including polls and surveys.
- User-generated interactive content
Email Marketing Gamification
It is one of the hottest trends in email marketing. It entails the use of a gaming approach to resolving non-gaming tasks. It is an email marketing strategy where you add games to your emails to increase their interactivity.
The strategy is based on engagement, competition, and award principles. Customers are incentivized to participate by the possibility of winning an award from engaging in the competition.
Increase Your Competitiveness Adopt These Email Marketing Automation Trends
The most adaptive businesses quickly adapt to changes occurring in their environment. You have a chance to improve your competitiveness by being among the first adopters of these email marketing automation trends.
But this should not distract you from worrying about the core functions of your business. Instead, let the experts help you with automating your email marketing. Click here to select your email automation package, and we’ll do the rest.